In tandem with the release of Pizza Hut knotted crust pizza, we introduced a rogue, trolltastic, naughty Santa’s elf, named Knotty that took over Pizza Hut Social Media page for the whole Christmas period in 2017.

Fans are treated with fun and mini games evolving around the theme around Christmas and Pranks.

Result? We kept the pizza fans on their toes, earning record breaking engagement on Facebook as well as hundreds of new fans on Instagram. With overwhelming positive response on social media for Knotty Delivery option, Pizza Hut release a special event to treat lucky fans with their Pizza Hunk delivery service!

Campaign Timeline


A teaser post about a new launch of a pizza delivery offering.


A reveal that previous post is just a prank by a runaway Santa Elf - Knotty.


Official launch of the Christmas Pizza.


To sustain the campaign various engagement posts utilising various Facebook features were launched.


On Instagram, we shot a Pizza Hut-inspired Christmas Feast, with games within individual post.