In tandem with the release of Pizza Hut knotted crust pizza, we introduced a rogue, trolltastic, naughty Santa’s elf, named Knotty that took over Pizza Hut Social Media page for the whole Christmas period in 2017.

Fans are treated with fun and mini games evolving around the theme around Christmas and Pranks.

Result? We kept the pizza fans on their toes, earning record breaking engagement on Facebook as well as hundreds of new fans on Instagram. With overwhelming positive response on social media for Knotty Delivery option, Pizza Hut release a special event to treat lucky fans with their Pizza Hunk delivery service!

Campaign Timeline

TEASER

A teaser post about a new launch of a pizza delivery offering.

PRE-LAUNCH REVEAL

A reveal that previous post is just a prank by a runaway Santa Elf - Knotty.

LAUNCH

Official launch of the Christmas Pizza.

ENGAGEMENT POSTS

To sustain the campaign various engagement posts utilising various Facebook features were launched.

INSTAGRAM ACTIVATION

On Instagram, we shot a Pizza Hut-inspired Christmas Feast, with games within individual post.