Role Art Direction / Visual Design
Singapore biggest utility company, SP Group, approached us to give their corporate website a new look that could align with their new image as a both human and forward-thinking. One of the challenges that we faced were content ownerships from many different business units. Our mission was to create templates that were able to cater to each business units’ needs without compromising cohesion of the entire site.
We conducted extensive reseach to find ways to create a website architecture that could present vast amount of information, but yet not intimidating to the user.
The result is a streamlined website with one, distinctive look, featuring multiple components, which each content owners are able to utilise to craft their respective pages.
Content owners are given a set of components to craft their content with.
Login portals maintained by multiple vendors are designed to look uniform with the corporate website.